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Those DeWolfes Podcast Episode 29: All About Ebooks

Submitted by on Sun, 05/13/2012 - 23:50

In this episode, Mike and Cheryl talk about ebooks -- from the early floppy disk days to our most recent publication and what comes next. Ebook best practices: write good content, get it edited, make a great cover, and promote widely.

Those DeWolfes Podcast Episode 28: ROI is My Business

Submitted by on Wed, 05/09/2012 - 14:51

In this episode, Mike and Cheryl chat about Return on Investment (ROI) and a return to making that our focus for Those DeWolfes Creative by backing away from custom code as our primary income and moving toward products that can offer customers a better ROI. [Apologies for the late delivery of this episode -- it was recorded April 18th. We'll get back on track soon!]

Those DeWolfes Podcast Episode 27: SEO He Said She Said

Submitted by on Mon, 05/07/2012 - 14:51

In this episode, Mike and Cheryl chat about Search Engine Optimization, a.k.a. SEO: what it is, how the game keeps changing, and why the black hat SEO types make it miserable for the rest of us.

Those DeWolfes Podcast Episode 26: So it is Written

Submitted by on Tue, 04/03/2012 - 02:27

In this episode, Mike and Cheryl talk about writing: the importance of good copy, the value of ghost writing, the writing services we offer, and ebooks!

Those DeWolfes Podcast Episode 25: Defrosting Domains

Submitted by on Tue, 03/20/2012 - 21:55

In this episode, Mike and Cheryl talk about defrosting domains; the work that gets done to pre-park, prepare, or repair some of the domains we tend to buy recreationally. Hosting, design, promotion, engagement and all that.

Those DeWolfes Podcast Episode 24: Content Curation

Submitted by on Wed, 03/14/2012 - 02:27

In this episode, Mike and Cheryl talk about content curation and how you're already doing it under the guise of social sharing. We also talk about some of the granddaddies of content curation, as well as pitfalls, and perks.

Those DeWolfes Podcast Episode 23: When Crowd Sourcing Becomes Mob Rule

Submitted by on Thu, 02/23/2012 - 03:14

In this episode, Mike and Cheryl talk about crowd sourcing gone wrong: bad marketing, bad publicity, and bad attitudes all around. It's a short episode, but hey, at least it's not about Pinterest.

Those DeWolfes Podcast Episode 22: Pinterest

Submitted by on Sat, 02/18/2012 - 22:35

In this episode, Mike and Cheryl discuss Pinterest, the new kid on the social media block. While it's been deemed a girls' club, we don't think that's entirely accurate or problematic. Other discussions including ways to use Pinterest, and how it might evolve.

Those DeWolfes Podcast Episode 21: User Experience

Submitted by on Wed, 02/08/2012 - 15:46

In episode 21, "User Experience" Mike and Cheryl offer a definition of User Experience or UX and talk about some of what can be done to help users navigate and stay on a site. We talk about standards, big chunky buttons, the love/hate of Google and how an architect can make us all look like idiots.

Those DeWolfes Podcast Episode 20: On Borrowed Wires

Submitted by on Mon, 01/30/2012 - 00:16

In episode 20, "On Borrowed Wires" Mike and Cheryl talk about the problems with depending on free (or even paid) online services, be they cloud storage, sharing services, or social media juggernauts.

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