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The First 10,000

I am not a CPC or PPC or CPA or (three-letter with C and P are in there somewhere) kind of a guy. I build sites for others who then populate their site with good data. Still, the lure of this approach: build a site, people flock to it, and you reap the revenue. Lots of online marketers talk about this field. They always miss out some key detail that makes you need to buy their product. But you should buy their product-- it's so easy to make $700/day! If it were, then everyone would be making $700/day. Likely, they are making their $700/day from you falling for their claims of fast money. Louis lens iced up with the black diamonds Here are some of the dynamics of the "Get Rich Quick" game:
  • These guys charge to tell you the missing piece.
  • They tell you they make $500/day but they don't mention how much the spend nor how much of this $500/day is lost to advertising.
  • You don't need to sell a product! (Though some are all about making a "product" and selling said product)
  • You likely have to spam a lot of people via email.
  • You likely have to spend a lot of advertising
  • They all talk about the money climbing
  • Some people are doing it and they are making money at it.
What they don't talk about is the first $10,000 mark. I understand about getting the second or third $10,000 volley. That's how business works-- it's a machine. When it starts to hum it keeps going. But how do you start the fire? How do you get that first $10,000? Well, that's what I want to talk about. Over the next year, I am going to post a collection of findings. What works, what doesn't, the scams, the lingo. I am going to try to net $10,000 through this "online marketing" craft/art/science/dark art. As I go, I'm going to share what I find. If there's a download involved, it's going to be available for free (not free after you register). I may link to other sites where the dark arts are being practiced, but I will caveat all links and not throw you to the wolves (yes, I know there's an irony of that claim coming from a DeWolfe).

Comments

Hi from Dominique!!

Thanks, Mike. My husband & I just started an online & catalog gift sale business in August, so I'm really paying more attention now to websites & web traffic than I used to. Obviously. I guess I'll be a more regular visitor to your blog, now! LOL I have a story for you - I just got a call this week from a guy with a Google offshoot company (National Business Solutions) who offered me a "money-making program" where all I had to do was build microsites, and Google would be paying me 20c or more per click - he told me I'd be making 4500 a month, and an investor would buy my microsite for 10x that, or more "Really?" says I, "What's the bottom line?" And boy, it's a big un'! The software (that only takes 10 minutes to use, no less) is $2,498. that's right - $2500 for software that anyone can use, in 10 minutes or less, and it's a 'guaranteed system'. Buuuuut, if it was guaranteed, why isn't he doing it? Why's he flogging this guaranteed system to me on the phone?!?! I can't wait for you to show us what works & what doesn't!! Dominique

Why aren't you making millions

Amen to that, Dominique!
I'm often amazed by the guys who say they're selling a money making system, when it looks like their money making system is to sell a money making system. That's not a business that a lot of people can get into before the market is saturated.
Cheryl and I (aka "Those DeWolfes") are dialling in a business prospect we're going to apply this series to. There will be a little lag from the inception of what we deploy and my report on its success, but the plan is to make it an online reality show of what we did, how well we did and also what doesn't work.

Awesome! This is a first for this industry!

Thanks for raising the bar on my day, Mike! I have been wading through the muck of SEO/SEM/PPC/Adwords/Linkfarming for a few years now, and I really don't have the big picture, I suspect, because there will always be a key piece missing.

You may be aware that Cory Doctorow, BoingBoing partner and Sci-Fi author, is doing a similar kind of project in Publishing Weekly, where he will document transparently the process of publishing and selling a book. In case you don't know Cory Doctorow's work, check out craphound.com. His journalism & activism stuff is really good.

Missing Pieces

I'm like you. I get all of these tantalizing offers of instant riches. I do want to scoff at them, but I know people who are one jump away from me who are doing it. These online programs (and there are hundreds of them) create artificial scarcity of knowledge. You have to buy in to learn. When you pull back that curtain you find some very revealing things:
- they have rough edges (one guys in a video series interrupted the lesson to play with his cat-- no, really he did.)
- their plan doesn't work in isolation-- you need a winning product.
- the high returns can be short-lived. In part 3, http://www.thosedewolfes.com/first-10-1000/3, I talked about a friend who has been doing it for years. The crowd that chases Google Adsense riches rakes in the bucks for maybe 10 weeks.
- it may take $9 to earn $10 (more on that http://www.mrgreen.am/affiliate-marketing/you-make-400000-a-month-so-what/).

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