$content[type]  = array (
  'name' => 'Media',
  'type' => 'media',
  'description' => 'Video and photos',
  'title_label' => 'Title',
  'body_label' => 'Body',
  'min_word_count' => '0',
  'help' => '',
  'node_options' => 
  array (
    'status' => true,
    'promote' => true,
    'sticky' => false,
    'revision' => false,
  ),
  'comment' => '2',
  'event_nodeapi' => 'never',
  'scheduler' => 0,
  'upload' => '1',
  'old_type' => 'media',
  'orig_type' => '',
  'module' => 'node',
  'custom' => '1',
  'modified' => '1',
  'locked' => '0',
  'links_related_types' => '0',
);
$content[fields]  = array (
  0 => 
  array (
    'widget_type' => 'text',
    'label' => 'source',
    'weight' => '0',
    'rows' => '1',
    'description' => '',
    'field_source' => 
    array (
      0 => 
      array (
        'value' => '',
      ),
    ),
    'default_value_php' => '',
    'group' => false,
    'required' => '0',
    'multiple' => '0',
    'text_processing' => '0',
    'max_length' => '',
    'allowed_values' => '',
    'allowed_values_php' => '',
    'field_name' => 'field_source',
    'field_type' => 'text',
    'module' => 'text',
    'default_value' => 
    array (
      0 => 
      array (
        'value' => '',
      ),
    ),
  ),
  1 => 
  array (
    'widget_type' => 'text',
    'label' => 'ware',
    'weight' => '1',
    'rows' => '1',
    'description' => 'To be used as Shopping.com fodder',
    'field_ware' => 
    array (
      0 => 
      array (
        'value' => '',
      ),
      1 => 
      array (
        'value' => '',
      ),
      2 => 
      array (
        'value' => '',
      ),
    ),
    'default_value_php' => '',
    'group' => false,
    'required' => '0',
    'multiple' => '1',
    'text_processing' => '0',
    'max_length' => '',
    'allowed_values' => '',
    'allowed_values_php' => '',
    'field_name' => 'field_ware',
    'field_type' => 'text',
    'module' => 'text',
  ),
  2 => 
  array (
    'widget_type' => 'link',
    'label' => 'related',
    'weight' => '2',
    'description' => 'related links',
    'field_related' => 
    array (
      0 => 
      array (
        'url' => '',
        'title' => '',
      ),
      1 => 
      array (
        'url' => '',
        'title' => '',
      ),
    ),
    'default_value_php' => '',
    'group' => false,
    'required' => '0',
    'multiple' => '1',
    'title' => 'optional',
    'attributes' => 
    array (
      'target' => '_blank',
      'rel' => 0,
    ),
    'field_name' => 'field_related',
    'field_type' => 'link',
    'module' => 'link',
  ),
);