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Google Goes On A Diet

Submitted by M. Shawn DeWolfe on Mon, 01/23/2012 - 18:43
Here's a list of Google products that are going the way of the dinosaur. I am a little amazed that Google does two things:
  1. It builds competing products (Google Maps vs. Google Earth; Google Analytics vs. Urchin; Orkut vs. Google-Plus; and, Google Video vs. Youtube)
  2. It kills off products with a Darwin meets Tony Soprano type of efficiency and frequency.
What's on the chopping block? This is a list of Google products and you may not even be away of some of them:
  • Google Message Continuity (GMC): Google launched an email disaster recovery product for enterprise customers that use Google's cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the time since they've launched, they have seen hundreds of businesses sign up for the service. By comparison, in that same time, we've seen millions of businesses move entirely to the cloud with Google Apps. Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform.
  • Google Sky Map: This app was created by half a dozen Googlers at the Pittsburgh office in their 20 percent time to show off the amazing capabilities of the sensors in the first-generation Android phones and offer a window into the sky. Since 2009, Skymap ran on more than 20 million Android users. Google will be open-sourcing Sky Map and collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects.
  • Needlebase: ITA Software that was acquired by Google has gone into the juicer. On June 1, 2012, Needlebase is no more.
  • Picnik: An online photo editor in acquired in 2010. They are retiring the service on April 19, 2012 so the Picnik team can switch to other Google products. As of now, the premium service is free to everyone. Premium members will receive a full refund in the coming weeks.
  • Social Graph API: This API makes information about the public connections between people on the web available for developers. It seemed like it was going to be Google's other foray into Social Media and compete with Facebook. Isn't it will be fully retired on April 20, 2012.
  • Urchin: In 2005 Google acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. New Urchin Software licenses will no longer be available after March 2012. I know of some businesses that really man-handle the data via Urchin and they'll likely bemoan this, but we use Google Analytics for our client's SEO work and it works quite well.