Cheryl DeWolfe's blog

In this episode, Mike and Cheryl talk about ebooks -- from the early floppy disk days to our most recent publication and what comes next. Ebook best practices: write good content, get it edited, make a great cover, and promote widely.

In this episode, Mike and Cheryl chat about Return on Investment (ROI) and a return to making that our focus for Those DeWolfes Creative by backing away from custom code as our primary income and moving toward products that can offer customers a better ROI. [Apologies for the late delivery of this episode -- it was recorded April 18th. We'll get back on track soon!]

In this episode, Mike and Cheryl chat about Search Engine Optimization, a.k.a. SEO: what it is, how the game keeps changing, and why the black hat SEO types make it miserable for the rest of us.

Pin It to Profit, our new ebook about Pinterest, includes everything you need to know about using Pinterest as part of your Social Media marketing strategy. Mike and I, along with co-author and editor Dave Robinson, have pulled together a complete guide for Pinterest beginners and for those who may have signed up but aren’t sure where to go next.

In this episode, Mike and Cheryl talk about writing: the importance of good copy, the value of ghost writing, the writing services we offer, and ebooks!

In this episode, Mike and Cheryl talk about defrosting domains; the work that gets done to pre-park, prepare, or repair some of the domains we tend to buy recreationally. Hosting, design, promotion, engagement and all that.

In this episode, Mike and Cheryl talk about content curation and how you're already doing it under the guise of social sharing. We also talk about some of the granddaddies of content curation, as well as pitfalls, and perks.

In this episode, Mike and Cheryl talk about crowd sourcing gone wrong: bad marketing, bad publicity, and bad attitudes all around. It's a short episode, but hey, at least it's not about Pinterest.

If there was any question as to whether Pinterest was making waves across the net, it was erased today when I encountered the first clear example(s) of what I am dubbing "pinterspam."

In this episode, Mike and Cheryl discuss Pinterest, the new kid on the social media block. While it's been deemed a girls' club, we don't think that's entirely accurate or problematic. Other discussions including ways to use Pinterest, and how it might evolve.